Fresh from the launch of its ‘de Luxe’ Corners this week, Müller has announced yet another new addition to its chilled desserts portfolio: Cadbury dessert pots made with melted chocolate.

Pots of Joy launch in the mults next Monday (15 April) and will be available in three variants – Dairy Milk, Caramel and White Chocolate Buttons (rsp: £1.29).

The new pots will be produced at Minsterley, the desserts factory Müller bought from Greencore last year and which already produces a range of Cadbury-branded chilled desserts sold by Müller under licence.

Müller marketing and R&D director Michael Inpong said the new Cadbury pots took their inspiration from the confectionery category and would “tap into the indulgence and treat appeal consumers crave from both after-dinner desserts and sweet, chocolate snacks”.

Müller launched a new indulgent, dessert-style range of Müller Corner yoghurts under the name de Luxe Corner earlier this week. Unlike the Cadbury products, the new Corner desserts are made at Müller’s yoghurt factory in Market Drayton.

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