All My Alternative CV articles
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ProfilesPimentae’s Alice Parmiter on Room 101, skydiving and Taylor Swift
‘Taylor Swift is a marketing genius! The way she has built a cult-like community… we could all take a leaf out of her book’
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ProfilesSproud’s Sara Berger on Björk, plant-based and Forrest Gump
‘Shoppers should be feeling motivated to explore the new’
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ProfilesJason’s Sourdough’s Joe Hollingsworth on tapas, apprenticeships and teacup rides
‘If you talk to people of a school leaving age or in college then pretty much nobody is aspiring to enter the bakery industry’
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ProfilesThis CEO Mark Cuddigan on parenting, plant-based and Thierry Henry
‘I want to drive change at a government level, educating them on the impact food has on our planet’
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ProfilesOggs CEO Hannah Carter on dyslexia, buyer meetings and animal welfare
‘I think people would make difference choices if they knew their muffins have barn egg in, or poor-welfare pork gelatine in their sweets’
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ProfilesBeyond Meat’s Lee Crane on Watford FC, Oasis and jalapeños
‘From eco-friendly packaging to encouraging recycling and reducing single-use items, we need to minimise waste and protect the planet for future generations’
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ProfilesGrubby’s Martin Holden-White on mice, plant-based and Austin Powers
‘We’re helping make plant-based eating more accessible and convenient for people’
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ProfilesMy Alternative CV: Veganuary’s Chelsea Harrop on McFly, Harry Styles and plant-based
Chelsea Harrop talks handling viral moments like Veganuary name-drops on Corrie to dreaming of a world where every popular sandwich has a vegan counterpart
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ProfilesSt Ewe Eggs’ Rebecca Tonks on cigars, horses and Joe Wicks
’I just love a cigar. It makes my toes tingle, the flavour and the smell: perfection’
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ProfilesMerchant Gourmet MD Richard Peake on buffets, Elf and an HFSS tax
‘In an ideal world, unhealthy and highly processed foods would be expensive through heavy taxation’
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ProfilesJNCK Bakery’s Alex Brassill on HFSS, Jaws and Alton Towers
‘I think HFSS regulations are moving things in the right direction, but there probably needs to be more focus on sugar’
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ProfilesStarbucks’ Sam Henderson on vertigo, Costa Rica and Hugh Fearnley-Whittingstall
Sam shares his journey from his first job as a Starbucks barista to now leading beverage development for Europe, the Middle East and Africa
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ProfilesWho Gives A Crap’s David Titman on taco Tuesday, charity and being a wallflower
‘Everything is so standardised nowadays, it’s really hard to do anything that’s outside of the playbook. Shoppers love new stuff!’
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ProfilesDanone’s Tom Kerr on spiders, rollercoasters and split trousers
‘I’d love us to be able to make it even easier for shoppers to make educated decisions about the products they’re choosing’
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ProfilesThe Curators’ Max Rees on jerky, Gary Lineker and digging in
Self-proclaimed ’Big Cheese’ of snacking brands Cheesies and The Curators talks ’digging in and get things done’
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ProfilesDell’ Ugo CEO Sophia Cooke on musicals, Bangkok and Comic Sans
For National Pasta Day tomorrow, Sophie takes us on her journey from graduate fmcg buyer to watch buyer to fresh pasta brand CEO
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ProfilesSaputo’s Christopher Owen on Sheese, kisses and compulsory pilates
The plant-based head of marketing for brands like Sheese and Cathedral City shares how he dreams of a Taylor Swift endorsement
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ProfilesGeeta’s Eleanor Bridgman on ikigai, wigs and chutney
For National Curry Week, Eleanor shares insight into her life at world foods brand Geeta’s
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ProfilesWildfarmed’s Edd Lees on Kylie, flour and Ronald McDonald
‘Today, grocery is an oligopoly of retailers, with the supply chain working in competition’
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ProfilesBritish Apples & Pears’ Ali Capper on farming, buying British and The Boomtown Rats
‘I’d love to see buyers really get behind British when it is in season (which is all year round) and not just for British Food Fortnight’