My Alternative CV: Ian Hughes, Commercial director, Karro Food Group

What was your first-ever job? I worked in a greengrocer while at school. It was great fun and the family were never short of fresh fruit and veg.

What was the first music single you bought? I have conveniently forgotten. Either The Clash - I Fought the Law - or Captain Beaky and his Band.

How do you describe your job to your mates? So I don’t have to go in to too much detail as there are so many elements to it, I say I’m a meat rep.

What is the most rewarding part of your job? Helping Karro contribute to growing the British pig industry. It’s great to see what we’ve already achieved in such a short space of time.

What is the least rewarding part? I have a pet hate for unproductive or wasted time.

What is your motto in life? I wouldn’t really call it a motto, but I always try to learn something new every week.

What’s your nickname? Outside of work my friends tend to call me ‘Hughesie’.

If you were allowed one dream perk what would it be? An office in the South of France would be lovely; looking out at the views every day would be great for motivation.

What’s your favourite movie and why? Into the Wild, directed by Sean Penn. It has a great soundtrack and superb cinematography. It’s a real life-affirming film - a true story about a young man who walks through the US to Alaska.

What’s been the most embarrassing moment in your life? While on holiday in New Zealand, I delayed a group of young bungee jumpers while the company searched for an extra-thick bungee rope to take my size and weight - I’m quite a big guy!

Do you have any phobias? After the bungee jump in New Zealand, I’m not too fond of high ropes suspended off cable cars.

If you could pick a celebrity to join your staff, who would it be and why? Not so much a celebrity, more of a ‘God’ - Sir Alex Ferguson, and I hear he’s back on the market. He’s determined, focused and a leader with personality.

If you could change one thing in grocery what would it be? That both the government and the industry rapidly upscale their communication to consumers about the positives of buying British meat.