Paul Kirkwood, communications manager, Nestle UK "I like ads that leave you guessing which brand they are for. The current Heineken ad is a good example. There's Paul Daniels singing, Debbie McGee swinging and other celebrities joining in as the series progresses. There's self-deprecating humour all round but no image nor description of the brand. Over-confidence ­ or does this approach really refresh the parts other commercials can't reach? It would be interesting to see the recall figures." {{MARKETING - P&P }}

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