All articles by Natalie Brown – Page 9
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Category ReportAllergy-free NPD: a new household opportunity?
Consumers are not just interested in what goes into their food, they also want to know what is - or isn’t - in their cleaning products.
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Category ReportShoppers on ‘green wave’ to cleaner households
Shoppers don’t just want clean undies these days. They want their consciences to be spotless too. Hence the rise in environmentally friendly household brands.
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Analysis & FeaturesPasta, rice & noodles: Noodles and pots hit spot, unlike pasta
Convenience-seeking consumers have been really using their noodles this year… or more accurately eating them…
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Analysis & FeaturesSoup brands left out in the cold as own label mops up
There’s been toil and trouble for soup brands in the past year…
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Category ReportFocus on Food on the Go
As more and more of us opt to grab food on the hoof, we’re being confronted with an increasingly bewildering array of choice.
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Category ReportLeerdammer and Dairy Crest have year round TV ads for cheese
Leerdammer’s been flashing the cash, a hike in spend of more than 200% elevating it to the number nine spot…
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Category ReportWyke Farms, Butlers, Dziugas, Pilgrims Choice: NPD in cheese
A 15-month-old ‘full and rounded’ vintage Cheddar is the latest offering from Somerset-based Wyke Farms…
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Category ReportThe rise of low fat and salt cheeses
‘Healthy’ and ‘cheese’ are not two words historically seen in the same sentence…
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Category ReportDziugas sets up coffee shops to promote new cheese
Lithuanian cheese brand Džiugas is taking the concept of sampling to another level…
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Category ReportNew Philadelphia flavours inspire own-label copies
‘Chocolate Philly – don’t be silly’ Jennifer Saunders told viewers in an ad campaign…
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Category ReportAssosia assesses cheese market promotional activity
All of the 10 most-promoted cheese brands (including own label) have increased their use of featured space deals…
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Category ReportCheese brands look to cross-category launches
Crunch time is fast approaching for many mainstream cheese brands as growth becomes increasingly elusive…
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Category ReportFirst Milk eyes growth after deal with Adams
After losing a major contract to Arla to supply own-label Cheddar to Asda, things could be looking up for First Milk…
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Category ReportSmall organic suppliers to woo retail's big cheeses
It’s not so much a case of being left on the shelf… organic cheese is having trouble even getting on the shelf…
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Category ReportFocus on Cheese: Hard cheese
Brands are being left on the shelf as shoppers opt for cheaper own label…
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Category ReportFocus on Cheese
Talk about hard cheese! Brands have had precious little luck over the past year as they have been battered by own label in the increasingly price-sensitive cheese aisle.
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Category ReportFocus on Soup
Brands are losing share to own label in fresh soup. But as New Covent Garden returns to Tesco, can they win back share?
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Category Report
Focus on Alcohol
After years of pile ‘em high sell ‘em cheap thinking in the beer aisle, something had to give. And this year it’s given…
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Category ReportBird & Wild, Nescafé, Options, Tea India: Hot Beverages NPD
Bird & Wild has entered the UK coffee market with the only certified bird-friendly coffee…
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Category ReportHot weather heats up iced tea and coffee sales
This summer’s heat wave was good news for iced beverages - and not just of the coffee variety.





