All Nestlé articles – Page 26
-
News
Nestlé launches £1m advert programme
Nestlé plans to win consumers over Christmas with giant tubes and less packaging.The company has invested £1m in promoting the launch of Giant Tubes for Blue Smarties and Rowntree's Pick & Mix and in publicising reduced packaging on...
-
News
KitKat helps power record Nestlé sales
Nestlé said its British business had achieved “good organic growth”, as it announced record nine-month sales this week. The company’s global operations posted a sales increase of 8.9% and real internal growth of 3.4%. Nestlé did not give figures...
-
News
Mars and Nestlé cut packaging on 2009 Easter egg ranges
The days of plastic wrappers for the chocolates and sweeties inside Easter eggs look numbered. Announcing plans to eliminate the use of plastic packaging in 80% of its Easter eggs for 2009, Nestlé said the new Smarties and Milkybar Shaker eggs will...
-
News
Nestlé prepares raft of Christmas products
Nestlé Confectionery has announced a raft of developments for Christmas 2008 including the launch of products that play on the heritage of its Quality Street brand, the overhaul of After Eight and the introduction of more environmentally-friendly...
-
News
campaign trail - Nestle blue Smarties
Nestlé is spending £2m on a marketing push to promote the comeback of the blue Smartie and push its healthier credentials as free from artificial colours or flavours. The Blue is Back campaign includes a TV ad, which flags up the fact the new blue...
-
News
Nestlé teams up with Boost Juice Bars to take on Innocent
Nestlé has joined forces with Australian juice business Boost Juice Bars to create a new smoothie brand to take on Innocent, The Grocer can reveal.The partnership with Boost Juice Bars, which has more than 200 stores globally including...
-
News
Nestlé's dominance is challenged by Cadbury
Cadbury grabbed the lead last weekend in the top five overall branded featured space chart, narrowing Nestlé's lead in the year-to-date chart to just one point.
-
News
Nestlé cereals drop prebiotic message
Breakfast cereal manufacturer Nestlé said this week it would no longer promote products made from wholegrains as having a prebiotic effect.The company launched a major advertising and on-pack drive in 2006 highlighting that a scientific...
-
News
Nestlé gift vouchers to boost Easter egg sales
Nestlé hopes to gain a major chunk of the Easter egg market with the lure of massages and golf lessons included in the price of a £4.99 egg. The Experience eggs come with a pamper voucher in an Aero gift set or an activity voucher in a...
-
News
Campaign trail: Nestlé turned the spotlight on its Nescafé Collection
Nescafé Budget: £2.7m Manufacturer: Nestlé Nestlé turned the spotlight on its Nescafé Collection brand with a £2.7m marketing push in March. The six-month campaign drew an analogy between taste and music, and press and poster...
-
News
Black Magic overhaul taps Nestlé's dark side
Black Magic is getting an overhaul and moving into block chocolate, complete with its first marketing support for 15 years, as owner Nestlé responds to increasing competition from dark chocolate rivals. It is also adding an 85% Dark extension to its...
-
News
Nestlé and Heinz fight for Polish consumers
Nestlé has gone head-to-head with Heinz in the fight for the hearts and stomachs of Polish immigrants.It has launched the most popular products from its home-grown Winiary range in the UK, including three instant soups - White Borsch,...
-
News
Cadbury and Nestlé in healthy sweets battle
Big sugar confectionery players have finally woken up to the idea that to keep consumers sweet, they need to go down the better-for-you route.Cadbury Trebor Bassett is bringing The Natural Confectionery Company to the UK next month,...
-
News
Quaker and Nestlé go for premium oat lines
Oats is the word in the cereals market at the moment, with Quaker poised to bring out a range of premium oat-based mueslis and rival Nestlé adding an oat option to its Cheerios stable. Both players are spending £5.5m on backing their...
-
News
Nestlé acquires Gerber
Nestlé has acquired US baby food brand Gerber from Swiss pharmaceutical company Novartis for $5.5bn (£2.78bn).Nestlé has been linked to the Gerber brand for a number of months. The deal will make the group the leader in the US baby food...
-
News
Wall's and Nestlé fight for top spot in ice cream
Nestlé has dramatically stepped up its activity in ice cream cabinets this year, pulling ahead of Wall's, which last year was the busiest player. It's obviously early days for ice cream, but Nestlé's activity this year so far is sharply...
-
News
Nestlé grasps new format
Nestlé Rowntree is hoping to grab itself a bigger chunk of bagged confectionery with new sharing bags of its most popular brands. Aero Bubbles and Quality Street versions hit shelves this month priced at £1.49 per bag, with the...
-
News
Nestlé's second stab at premium with Heaven
Nestlé Rowntree is making another play for the premium chocolate consumer with the introduction of a connoisseur brand made in Switzerland. The launch comes just over a year after the company scrapped its luxury Double Cream brand due to poor...
-
News
Nestlé acquires Novartis nutrition business
Nestlé has acquired the entire medical nutrition business of pharmaceutical company Novartis for $2.5bn (£1.3bn).The business, which supplies oral and enteral nutrition and medical devices used to provide nutrients to patients with special...
-
News
Nestlé changes pack on Fairtrade coffee
Nestlé is ditching the cardboard-style canister used for its Partners' Blend Fairtrade coffee and is moving it into more traditional glass jars in a bid to kickstart sales of the brand.From next month, Partners' Blend will be transferred...