All Nestlé articles – Page 28
-
News
Nestlé trials C&C digital PoS
Nestlé Rowntree hopes to boost sales in cash and carries by improving the visibility of its brands though the use of digital screen media.The confectionery company is the first to test LCD screens to communicate promotions and new product...
-
News
Nestlé’s leapfrog
This week Nestlé leaps to the top of the brand chart, moving up from third position last week. It is now seven full percentage points ahead of Walkers, which drops one place into third position. Nestlé has a range of promotions running across a...
-
News
Nestlé closes Mallow
Nestlé Rowntree is to close its Mallow factory in Ireland with the loss of 57 jobs.The closure is part of a move to streamline production of chocolate crumb, used in chocolate manufacture, and output of the ingredient will be doubled at Girvan,...
-
News
Nestlé speeds health agenda
Nestlé is to ramp up its quest to get healthier products to market with a raft of launches in 2005.The food giant is remaining tight-lipped about its plans but has set up a new global network of Strategic Wellness Units to help it meet the...
-
News
Complan in Nestlé row
Complan owner Heinz has reported Nestlé to Trading Standards for claiming that rival health drink product Build Up is “proven to be the best tasting choice”.Andrew Leek, MD for Complan Foods, has written to investigators questioning the...
-
News
Nestlé’s crack at Creme Egg
Nestlé is to throw yet another gauntlet down to arch rival Cadbury – by launching a new attack on Creme Egg.The confectionery giant, which earlier this month revealed it would take on Dairy Milk with a new bar called Blue Label, has now...
-
News
Nestlé assaultwith Blue Label
Nestlé Rowntree has declared war on its chocolate competitors by launching a new bar called Blue Label to undercut Cadbury’s Dairy Milk.And it has insisted that it will be the company to drive the category forward, not its rivals.The...
-
News
Nestlé Rowntree gets Ducray for marketing
Nestlé Rowntree has named Neil Ducray as marketing director, replacing Sam Hunter, who is leaving for Australia, as planned, at the end of July.Hunter was himself caretaking the role, having taken up the reins from Andrew Harrison, who left in...
-
News
Nestlé coy over low carb forecast
Nestlé’s decision to launch low carb versions of Kit Kat and Rolo has been widely greeted by the trade, although the sweets giant had still to confirm any listings with retailers as The Grocer went to press.The company’s first foray into the...
-
News
Facelift for Nestlé milk
Nestlé is ditching its Fussell’s brand as part of a £2m facelift to take its two condensed milk brands more upmarket.From next month, the Fussell’s brand name will be replaced with Carnation Condensed Milk Light, while Nestlé Condensed Milk...
-
News
Nestlé eyes fair trade
Nestlé is plotting its first assault on the fair trade market with its Nescafé brand. The food and drinks multinational is holding top level talks to throw its Nescafé instant coffee stalwart into the arena by bringing out a fair trade...
-
News
Nestlé sends love and kisses
Nestlé is to unwrap a £28m three-year support programme for the autumn launch of premium newcomer Baci, its biggest confectionery activity this year.Sales communications manager Graham Walker boldly predicted that the Italian-inspired brand...
-
News
Nestlé gets fruity
Nestlé is to add an orange variant to its KitKat Kubes offering and it has given Smarties a new twist with a Fruity format which will see the brand’s first foray into the sugar arena.KitKat Orange rolls out from early next month and will be...
-
News
Nestlé’s newcomers centre on fruit
Nestlé is getting fruity with its latest round of new products.The confectionery giant is adding an orange variant to its KitKat Kubes offering.And it has given kids’ favourite Smarties a new twist with a new Fruity format which will see...
-
News
Robinson to head up Nestlé Rowntree sales
Nestlé Rowntree has appointed Vince Robinson, director of sales for Nestlé UK’s beverage division, sales director. He replaces Peter Basham who became director of export in February.Basham was responsible for launching the company’s strategy to...
-
News
Nestlé shakes up its Double Cream
Nestlé is launching a full scale rescue package for its Double Cream brand.Sales of the luxury chocolate bar, one of confectionery’s most high profile launches in recent years, have failed to impress buyers. And in a recent interview, new...
-
News
Nestlé Rowntree’s Newton goes
Nestlé Rowntree head of brands marketing Liam Newton has left the company.His role is being split between consumer communications manager Mike O’Reilly and brand group marketing manager Deirdre O’Donaghue.The move follows the creation of a...
-
News
Nestlé to sell unit in Brazil
Nestlé has been ordered by the Brazilian anti-trust authority to sell the chocolate manufacturer Garoto it bought two years ago.Nestlé has been given 20 days by the Administrative Council of Economic Defence (CADE) to name a firm to find...
-
News
Nestlé sells dairy unit in Turkey
Swiss food giant Nestlé had sold its dairy business in Turkey to French group Danone for an undisclosed sum. Nestlé said the disposal, which would include its chilled dairy and UHT milk products, would allow it to focus on its core...
-
News
Nestlé confident of meeting targets
Nestlé posted a 5.4% rise in organic sales for the first nine months of the year boosted by sales of ice cream and water during the hot summer in Europe.However, the Swiss food giant said group sales fell 2.4% to CHF64.6bn due to negative...