Dairy free stalwart Alpro has recruited four more celebrities to act as brand ambassadors.
Former Olympic sprinter Linford Christie, TV presenter Katie Hill, singer-turned-gardener Kim Wilde and BBC Masterchef winner Rosa Baden-Powell will all front ads for the brand.
New ads have been booked to appear in a host of consumer magazines including OK, Red and Marie Claire, national newspapers including The Times and Daily Mail, and weekend supplements such as You Magazine. The latest burst of advertising runs until Christmas.
Alpro commercial director John Allaway said: “The choice of celebrities was crucial to ensure it would appeal to a wide spectrum of our core target audience of ABC1 women aged 25 to 50. The campaign demonstrates our commitment to the future of the dairy-free category.”
Former Olympic sprinter Linford Christie, TV presenter Katie Hill, singer-turned-gardener Kim Wilde and BBC Masterchef winner Rosa Baden-Powell will all front ads for the brand.
New ads have been booked to appear in a host of consumer magazines including OK, Red and Marie Claire, national newspapers including The Times and Daily Mail, and weekend supplements such as You Magazine. The latest burst of advertising runs until Christmas.
Alpro commercial director John Allaway said: “The choice of celebrities was crucial to ensure it would appeal to a wide spectrum of our core target audience of ABC1 women aged 25 to 50. The campaign demonstrates our commitment to the future of the dairy-free category.”
No comments yet