All New product development articles – Page 113
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News
Hippeas moves into tortilla chips with chickpea-based quartet
The tortillas are the brand’s first launch outside of the puffed crisp category
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News
Morrisons widens meat-free offer with Vegetarian Butcher and This listings
Both brands have added NPD, including a vegan burger and meat-free bacon
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News
Hooch makes move into spirits with gins and rum
The flamboyant RTD brand has unveiled a trio of 37.5% abv drinks
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Range Preview
Range preview: Waitrose Scrumptious Summer 2021
Here’s our pick of the new Waitrose Scrumptious Summer range, which it says will make shoppers “the envy of every picnic blanket in the park” this summer
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News
Taylor’s Port moves into RTDs with Chip Dry & Tonic launch
The launch follows a steep rise in port sales to the UK during lockdown
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Analysis & Features
New and improved products that will escape the HFSS ad ban
Food brands are looking to stay below the government’s HFSS threshold with new products and reformulated lines
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News
Cecily’s launches vegan ice cream bites for snacking
The bites are made with coconut milk and contain 84 calories each
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News
WEPA UK unveils Feel Good sustainable toilet tissue brand
The launch marks the own-label supplier’s first foray into branded goods
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News
The Grocer’s New Own Label Awards relaunches with focus on innovation
New name, new criteria and new judging methodology puts focus on own-brand response to shoppers’s changing needs
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News
The Savourists doubles snack bar range with ‘mainstream’ duo
Classic Smoky Barbecue and Spicy Chilli Sriracha provide 1.9g of sugar per 40g bar
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News
Monster adds ‘Nitro’ energy drink to lineup
It’s the latest in a flurry of NPD from the brand since January
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News
Joe & Seph’s launches Sodastream-style popcorn maker
The machine air pops the corn, rather than frying or microwaving it
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News
Spar adds first bag-in-box wine to own-label range
They will be priced at £14.99 and supported with in-store PoS and digital communication
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News
Heineken launches ‘sustainable’ cider brand Inch’s
Inch’s is made from 100% British apples from within 40 miles of the supplier’s Herefordshire mill
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Range Preview
Range preview: Tesco Fire Pit BBQ range 2021
Tesco has drawn inspiration from American ‘pitmasters’ for its latest own-label brand Fire Pit. Here’s our pick of the range
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News
Geary’s Bakery launches raft of Jason’s breads into Asda and Ocado
It has debuted three ‘Breads of the World’ into the Asda’s in-store bakeries
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Comment & Opinion
Six rules for a successful post-Covid product launch
Developing the right objectives, committing to realistic levels of marketing investment and adopting a test, learn and adapt approach are pivotal to success, says Simon Callender, creative planning director, Initials
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News
Plant-based plastic-free gum Nuud makes UK retail debut
The brand has rolled into Waitrose stores
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News
KP fuses crisps and popcorn to create ‘crossover’ Butterkist snacks
The NPD offered “the lightness of popcorn and the crunch of crisps”, said KP
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News
Napolina launches premium Selezione Speciale sauces and canned tomatoes range
The Princes-owned brand plans to expand the range into pasta and oils further down the line.