All New product development articles – Page 35
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NewsEat Real overhauls packs and adds flavours in ‘boldest’ launch yet
The updated pack designs feature ‘vibrant, food-led photography’ to dial up taste cues
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ProfilesMy food & drink job: Elahe Tolooei, NPD and marketing assistant, Cambozola
‘One of the biggest misconceptions about working in the food industry is that we get to sit around eating delicious food all day’
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NewsMumsnet launches ‘family-friendly’ kids meals into Iceland Foods
The Iceland range marks a supermarket debut for parenting website Mumsnet, designed to cater to ‘busy families who don’t always have time to scratch cook’
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NewsHydration brand Phizz adds ‘natural energy’ line
Each tablet contains seven electrolytes including sodium, potassium and calcium, as well as 75mg of slow release caffeine
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NewsField Doctor debuts ready meals range for GLP-1 weight loss drug users
The meals were designed by dieticians to ‘cater to the needs, symptoms and side effects’ of people on weight loss programmes
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Range PreviewBrewDog adds sauces and seasonings inspired by its core beers
The 16-strong range will launch into Tesco and BrewDog’s webstore
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NewsGinsters unveils Pockets range, inspired by street food flavours
The range was created specifically to ‘meet the needs of under 35s’, said Ginsters
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NewsScandinavian Tobacco Group adds three flavours to XQS nicotine pouch range
Raspberry Blackcurrant, Strawberry Kiwi and Berrynana Twist are all available to retailers from April
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NewsEx-Teapigs founders launch Spill with mission to ‘shake up everyday tea’
After a limited DTC launch last summer, packs have landed in select Waitrose stores and on Ocado
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NewsProper expands savoury snacking offer with cheesy duo
The NPD is part of a push by Proper to expand its savoury snack range
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NewsRetail expert launches product development business designed for convenience sector
Dhillon said The Convenient Cube’s USP was the convenience retailers it worked with which were “fundamental” in supporting the venture
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NewsYoung’s Seafood launches flavoured breaded fish range
The Young’s Breaded Fish with Flavour range (rsp: £4/ 300g) includes two SKUs: Garlic & Herb and Paprika & Pepper
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NewsAltos launches ready-to-serve Strawberry Margarita in time for summer
The NPD follows the introduction of Altos Lime Margarita in February 2024
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NewsWaitrose set to rebrand Duchy Organic Range in latest own-label overhaul
Waitrose is set to rebrand its Duchy Organic range as it continues to refresh its premium own-label lines.
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NewsAbsolut Vodka & Sprite adds new watermelon flavour
The launch will be supported with a summer marketing campaign through social media, OOH advertising and influencer partnerships
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NewsSacla’ launches quartet of add-water pasta pots into grocery
The pots would appeal to ’younger shoppers who seek out convenience’, said Sacla’
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NewsTropicana eyes health trend with Fresh & Light launch
Selected SKUS are now available from Asda and Ocado
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NewsViral date-based soft drink Milaf Cola to make UK debut
The drink would bring the rich nutritional benefits of dates to a wider audience, said Milaf Cola
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News‘Category first’ Indian agave spirit Ayam to make UK debut
The spirit is made with 100% agave americana, sourced from India’s Deccan plateau and distilled in small batches
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Comment & OpinionPranks, accessories and NPD: grocery makes April fools of us
From accessories that pair perfectly with brands to spoof announcements and the inevitable slew of out-there NPD, there’s no shortage of ingenuity to admire





