All New product development articles – Page 56
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News
Monster booze launch looms with latest ‘beast’ trademarks
The brand has applied to register the names Beastea and Nasty Beast with the Intellectual Property Office
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Cathedral City launches plant-based soft cheese
The biggest selling cheese brand has launched a Spring Onion and Cracked Black Pepper alternative to soft cheese
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Ellie Goulding’s drinks brand Served adds RTD cocktails
The drinks are sweetened with surplus fruit instead of sugar to reduce food waste and provide an ‘authentic and refreshing flavour profile’
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Wall’s reformulates sausage rolls to reinforce quality and value
The recipe comprises premium cuts of pork shoulder and pork belly, seasoned with a secret blend of herbs and spices
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Wyke Farms to launch UK-first carbon neutral butter
The Somerset-based supplier’s Ivy’s Reserve Salted Farmhouse Butter will go on sale in September
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White Claw preps for expansion with UK trademark applications
The US hard seltzer maker has applied to register three names with the Intellectual Property Office
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Profiles
My Alternative CV: CleanCo’s Connie Doak on jockeys, Bali and being red in the face
’There’s still a lot of barriers in the way in terms of how we activate in store. I think we should rip up all the rules and just start from scratch’
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News
Hive Mind aims to grow mead audience with RTD launch
The business is hoping to change perceptions of mead with its session-strength drink
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Waitrose to widen functional drinks offer with dedicated bays
The fixtures will launch in around 30 Waitrose stores under a limited trial
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Dolmio launches Intensify pasta sauces with ‘bold flavours’
‘Italian cuisine remains the nation’s favourite, but people want access to more flavours at home,’ said the brand
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News
Pip & Nut teams with Butternut Box for peanut butter dog treats
Billed as the perfect post-walkies treat, the treats contain ‘human-quality ingredients’ including peanuts, oats and chia seeds
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News
Tropicana enters ambient aisle with long-life juices
Cost-of-living pressure had changed consumer shopping habits, said Tropicana, with customers turning to bulk buying
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News
Blake Lively’s soft drink brand Betty Buzz makes UK debut
The mixers, which contain real fruit juice and no artificial ingredients, are available in five variants
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News
Veetee launches premium instant noodle brand Noodlehead
The range comprises freshly stir-fried noodles with vegetables and sauce in a sealed pouch
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News
Lactalis launches non-HFSS Milkybar Gold crème dessert
The dessert is the first HFSS-compliant crème dessert to market in the chilled desserts category, said the brand
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News
Wolf Blass launches 0.5% abv Zero wine range
‘We recognise there is sizeable and growing demand for low & no products in the UK,’ said the brand
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News
Tesco launches ‘veg-led’ mains as part of new vegetarian strategy
The retailer has launched the six-strong range to provide healthier vegetarian meal options
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News
Oatly launches new oat drink lines with improved recipes
The new Light, Semi and Whole products have better recipes for improved performance in drinks, cooking and baking, alongside the launch of a ‘no’ sugars variant
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News
Sustainable rice brand Nice Rice launches into Waitrose
Nice Rice makes use of the alternate wetting and drying method, which allows paddy fields to dry out during the growing season
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News
Beyond Meat launches vegan frozen ready meals into Tesco
The brand launched a range of co-branded meals as part of Tesco’s Wicked Kitchen range in May 2021