Chambord is mounting a festive push and has launched two limited-edition gift sets.
It is kicking off an OOH campaign aimed at “educating consumers on how best to enjoy Chambord”. ‘Pimp up your prosecco’ in-store sampling events will take place in Tesco stores during the final weeks of December, while Waitrose is set to display the brand’s product in front of store units and feature it in the supermarket’s monthly magazine. Asda will display recipe cards in its sparkling wine aisle and digital six-sheets in 100 of its stores. Cocktail plinths and convenience shelf features rolled out to Sainsbury’s in October.
Chambord has also unveiled a 20cl prosecco gift set. It comes with a bottle of partner brand Martini, and is on sale in Tesco (rsp: £10). A ribbon pack featuring a 20cl bottle in a gold gift box dressed with a purple bow has also gone into Tesco, Asda, Morrisons and Sainsbury’s (rsp: £6).
It was an “incredibly exciting” time for the brand, said Crispin Stephens, head of commercial planning & activation at Chambord owner Bacardi Brown-Forman Brands. “Following a record year in 2016, we are looking forward to introducing our up-weighted plans.”
Sales of Chambord have grown 10.3% over the past year to £8m, on volumes up 9.3% [Nielsen 52 w/e 9 September 2017].
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