Non-alcoholic spirits startup Lyre’s has added six new drinks to its range.
It has boosted its offer with a Pink London Spirit and five RTD cans: G&T, “prosecco-style” Classico, American Malt & Cola, Dark ‘n Spicy and Amalfi Spritz, an alcohol-free interpretation of Aperol spritz (rsp: £8.99/4x250ml).
Its Pink London Spirit was an “alcohol-free homage to pink gin”, said Lyre’s (rsp: £23.50/700ml).
Developed exclusively for the UK market, it would appeal to mindful drinkers who wanted to enjoy a non-alcoholic version of their favourite tipple without compromising on taste or serve, said the brand.
Consumer demand for “low-calorie, premium non-alcoholic beverages for multiple occasions” had driven the development of the RTDs, meanwhile, said Lyre’s CEO and co-founder Mark Livings.
“It’s important for us to have a portfolio of products available for consumers to enjoy whether that’s in the home, a bar or on-the-go.”
In May, Lyre’s was valued at more than £100m after receiving £5m in top-up funding.
At the time, the business said it planned to use the new funds to boost its presence overseas from 43 countries to 60 by the end of the year, as well as investing in its manufacturing capabilities in the UK, Europe and the US.
William Reed – the publisher of The Grocer – runs a trade show exclusively for the low & non-alcoholic drinks industry. For more information visit low2nobev.com
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