Plant-based protein brand Misfits expands into functional cereal

Misfits Chocolate protein cereal

Source: Misfits

The NPD replicated ‘the sugary and non-nutritious cereal brands in the market, without the actual junk’, said Misfits

Already have an account? Sign in here

Want access to this article?

Register for LIMITED access

REGISTER FOR FREE

Get PREMIUM access for £1 a week

SUBSCRIBE NOW