Terry’s has launched a vegan Chocolate Orange bar.
The NPD, which has been approved by The Vegan Society, contains rice syrup in place of dairy.
It has rolled into Sainsbury’s, Ocado, Nisa and other selected convenience stores (rsp: £2.50/100g).
The team at Terry’s had aimed to “make the taste as close as possible to the original” and had used the same real orange oil to create the citrus flavour, it said.
Terry’s brand manager Victoria MacDonald said the brand aimed to be “accessible to as many people as possible, so launching a plant-based Terry’s bar was a must for us”.
“We absolutely did not want to compromise on taste, and after months of development, we think we have found the perfect recipe.”
The NPD – wrapped in fully recyclable packaging – was a “win-win” for eco-conscious consumer, offering “even more options for sweet-toothed vegans”, said the Vegan Society.
The launch is the latest in a string of vegan chocolate launches from the confectionery giants.
Cadbury and Lindt, for instance, debuted their own plant-based bars late last year.
However, not all vegan chocolate bars have had staying power.
Take Mars, whose entire vegan range was delisted from Tesco, Sainsbury’s and Morrisons earlier this year. It is understood this was because Mars couldn’t state its bars were 100% dairy-free.
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