Walkers is adding a duo of non-HFSS flavours to its Max Strong range.
Fiery Prawn Cocktail and Hot Sauce Blaze will roll into Tesco on 27 June, with a wider rollout planned for 1 August (rsp: £1.50-£1.75/50g-6x27g)
They catered to the demand for “exciting new flavours” which were non-HFSS and didn’t compromise on taste, said Walkers.
The launches form part of the crisps giant’s ambition for 50% of its snacks sales to come from products that are non-HFSS or under 100 calories by 2025.
Walkers Max senior brand manager Jonathan Roberts said the team was “determined to ensure non-HFSS options don’t mean less flavour for Max consumers”.
The new flavours, with lower levels of fat and salt, would “greatly appeal” to a “younger generation”, Roberts added.
It comes after Walkers debuted its first non-HFSS range, 45% Less Salt, in March this year.
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