Coors Brewers has added a new pear and grape flavour to its bottled alcoholic fruit juice range Reef to hit the shelves at the end of July.
The new flavour follows the launch of a blackcurrant and raspberry flavoured Reef, six months ago.
Coors said it has invested £9.5m in the Reef brand, including a TV ad campaign and new packaging.
Brand director, Warren Langley, said Reef’s sales in the off-trade have more than quadrupled over the last two years, with its sales up 67% in the past year.
The new flavour follows the launch of a blackcurrant and raspberry flavoured Reef, six months ago.
Coors said it has invested £9.5m in the Reef brand, including a TV ad campaign and new packaging.
Brand director, Warren Langley, said Reef’s sales in the off-trade have more than quadrupled over the last two years, with its sales up 67% in the past year.
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