Kraft Foods is launching its enduring Dime bar into a new format ­ a countline bag of Dime Nuggets. Like their older sibling, Nuggets are individual pieces of crunchy caramel covered in milk chocolate. But each one is only the size of a raisin. Rsp: 49p, 54g. Doug McGowan, trading controller at Kraft, said: "We have seen from the success of twist-wraps that consumers love mini versions of their favourite countlines,and the same goes for bite-size." The newcomer should extend Dime's appeal beyond its usual eight to 14-year-old market, added McGowan. {{P&P }}

Topics