Nestlé Rowntree is to expand its white chocolate Milkybar brand's adult portfolio with the launch of Milkybar Munchies. On shelf from March15, they will be backed by a £3m media package the brand's biggest since the launch of Milkybar Buttons in the 1980s. TV ads for the bitesize white chocolate cups with white fondant and biscuit centres screen from April, with a further burst in autumn.
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