Kellogg claims it is giving retailers the chance to "roll in the cash" with its biggest ever instant win promotion. The £1.5m giveaway on Real Fruit Winders is supported by a TV ad and more than a million instant win prizes. Beginning next month, Winders Keepers' has 20 state-of-the-art gaming consoles as top prizes as well as 100,000 computer games, 550,000 mobile ring tones and a similar number of food prizes from Burger King. {{P&P }}

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