Master of Wine and wine buyer for Forth Wines A pale greenish colour with an aromatic rounded nose, with grass, lemon and hazelnut overtones. Not too astringent. It is robust with a good acid balance but a little dry for the mass palate. I found the fruit weight and balance better than expected. It is the sort of wine people will buy once tasted, but unless they are connoisseurs (or understand the significance of the various trophies the wine has won) it will probably stay on the shelves. It is a good example of its type, but from a desperately difficult wine category. Success rating out of 25 ­ 13 THE DESIGNER Matt Thompson Associate director of Blackburn's, a brand packaging designer What's in a name? When it comes to brand creation, a great name is a great start. Bacchus is relevant but not original, as it's the name of the grape variety. Now there's a brand name for you. A wise man once said, if your brand doesn't get noticed, everything else is academic. A white label plus black type = me too' especially in this market of formulaic sameness. The label lacks Englishness which can be seen as a bonus, however it tells punters nothing about the wine. Success rating out of 25 ­ 5 THE BUYER Adam Marshall Licensed trading controller at Nisa-Today's First impressions are of a striking package that communicates the product's unique selling point of Best English Wine 1998'. A classy label that evokes New World rather than Germany. It has a full palate with depth and complexity. This is well made. The finish is crisp and clean. The indicated price point of £5.79 is the area where this product falls down ­ as do most English wines. It is just too expensive to produce wines in this country. France or even Germany could make this for under a fiver. Having said that ­ only 24,000 bottles have been produced, and if success is measured on selling all your production, this is a winner. Success rating out of 25 ­ 20 Total score out of 100 ­ 55 {{DRINKS }}

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