Value Sales Value Sales % chg vs 52 w/e 52 w/e yr ago 8 Oct '00 7 Oct '01 Total frozen seafood market 517,255 534,365 3.3 1 (1) Birds Eye premium fish fingers 38,646 40,105 3.8 2 (3) Young's Chip Shop battered fillets 17,030 26,189 53.8 3 (2) Young's prawns 32,286 24,427 -24.3 4 (5) Birds Eye fish in sauce 16,107 15,592 -3.2 5 - Ross fish pies 11,243 13,731 22.1 6 (4) Birds Eye battered steak 11,006 10,736 -2.5 7 - Birds Eye breaded steak 10,204 10,623 4.1 8 - Birds Eye Simply fish breaded 8,648 10,519 21.6 9 - Birds Eye Simply fish battered 7,931 8,620 8.7 10 - Young's fish pies 6,673 7,316 9.6 Total frozen potato products market 393,622 409,881 4.1 1 (1) McCain Home Fries 39,396 43,545 10.5 2 (3) McCain Micro Chips 28,178 32,622 15.8 3 (2) McCain Oven Chips 32,357 30,716 -5.1 4 - Aunt Bessie's crispy roast potatoes 9,437 13,567 43.8 5 (4) Birds Eye waffles 16,592 13,563 -18.3 6 - McCain Southern Fries 8,423 8,780 4.2 7 - McCain roast potato 1,567 8,104 417.1 8 - McCain Wedges 3,879 7,559 94.8 9 - McCain Smiles 5,257 7,330 39.4 10 (5) Birds Eye fritters 9,735 6,879 -29.3 Total frozen dessert market 257,689 239,081 -7.2 1 (1) Wall's Viennetta 22,825 20,813 -8.8 2 (2) Sara Lee Gateaux 21,278 19,779 -7.0 3 - Sara Lee lemon meringue pie 6,758 8,172 20.9 4 (3) Sara Lee Danish pastry 9,721 6,821 -29.8 5 (5) McVitie's Devonshire fruit cheesecake 2,926 5,625 92.2 6 - Shearway fruit 2,571 5,474 112.9 7 - Mr Kipling individual desserts 7,413 5,139 -30.7 8 - Sara Lee other meringue desserts 2,457 4,179 70.1 9 - Heinz WeightWatchers individual desserts 2,611 2,536 -2.9 10 - McVitie's fruit cheese cake 3,111 2,494 -19.8 {{P&P }}

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