Regionality, flavours and easy to use packaging formats have added a sparkle to the sweet spreads sector. Small firms particularly have used them to advantage to attract new consumers. St Dalfour, handled by Canners & Packers International, has added a dash of the Tropics to its no sugar added fruit spreads, its 14th flavour being a pineapple and mango variant. Sales director Mark Tate says: "We are constantly trying to find new fruits to enhance the brand's healthy alternative appeal, and pineapple and mango with its luscious taste and big chunks of fruit will fit in well with the rest of the range. We've captured the full aroma and flavour of these tropical fruits thanks to our small batch production system." Unusual flavours has also been used by Duerr's to attract more adventurous consumers. Its latest innovation has been Vimto jelly based on the flavoured soft drink manufactured by Vimto. Providing the home made touch is speciality food producer Cottage Delight. Winner of eight prizes at this year's Great Taste Awards, its vast range of traditionally made preserves has been further enhanced by limited edition marmalades, made only from seasonal fresh fruit, and a range of organic fruit spreads made in small batches from fruit grown by the Italian Piedmont mountains which have a staggering 75% fruit content and no added sugar. Scottish company Scott is targeting the growing number of younger and more affluent consumers with Continental style premium fruit spreads in smaller 275g jars. Flavours include strawberry and pink grapefruit, and the locally grown Blairgowrie raspberry. Stute Foods, meanwhile ,is hoping to capitalise on the cranberry craze with what it claims is the first cranberry conserve. Available in a 340g jar, it contains 170g of cranberries. {{FOCUS SPECIALS }}