Poultry consumption in the UK has doubled since the mid 1980s, while volumes of all the other main meat categories have shrunk or remained fairly stable. Some contraction in the beef market was expected long before the BSE crisis, but lamb, pork and bacon have shown surprising trends. Lamb and bacon have done rather well, confounding predictions based on their unpromising consumer demographics and vulnerability to lifestyle changes. The real puzzle is pork. Why has "the other white meat" missed out on the growth enjoyed by poultry? {{MEAT }}

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