Euro Shopper had its day in The Sun this week with Booker running an ad to promote the 26 lines in the value range that are 50p or less.

The cash & carry also promoted the range in its 172 depots, under the strapline ‘38,000 customers can’t be wrong’ - the number of its customers that buy into the range.

“We are confident retailers can increase sales and profits while offering outstanding value to customers,” said Steve Fox, sales director for retail at Booker.

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