The move to introduce larger bottles into the premium packaged spirits market continues with the introduction of WKD Original Vodka Blue into a 70cl format.
Original follows its stablemate, WKD Iron Brew, and Halewood's Red Square pps range which have already gone into bigger bottles.
Beverage Brands market-ing manager Karen Salters said: "Demand for WKD is at record levels so our move into 70cl has come at the right time."
She said the brand was now worth £250m a year and was supported by a £12.5m marketing budget.
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