Wilkinson Sword has scored a multi-million pound global sponsorship and licensing deal with Manchester United in time for the start of the new football season. The four-year agreement will see the razor manufacturer become the club’s official grooming partner. Manchester United-branded 3D Diamond razors will go on sale in September. Wilkinson is the first major fmcg player to sign with Manchester United since The Grocer last month revealed the club was looking for new licensing partners. At the time, marketing director Peter Draper said two new licences would be up for grabs, taking its total number of partners to 10. {{NEWS }}

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