Lord of the Rings star Orlando Bloom is set to give a boost to the image of milk and milkmen.

The Dairy Council said it hopes his latest film ‘The Calcium Kid’ will pay dividends for the milk sector.

Bloom plays a milkman who ends up boxing against the world champion after the discovery that his lifelong milk habit has left him with bones of steel. The council hopes the film will boost milk’s healthy image as well as highlight the role of milkmen in the community.

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