As the original cereal bars celebrate their last quarter of a century, muffins and donuts join the popularity stakes
It’s 25 years since we were first introduced to the now ubiquitous cereal bars, when Jordans launched Crunchy, and today its range of products includes Special Muesli Bar and Frusli.
But as more established cereal lines move into the hand-held format, consumers are tucking into them throughout the day, with only 16% being eaten at breakfast. They’re now a key out-of-home snack (26% of all cereal bars eaten), as well as a lunchbox staple (34% of all cereal bars eaten), according to TNS Family Food Panel.
Tracker was another early arrival on the scene back in 1986 and
has a loyal following among those who tried it when it was first launched. These young fans are approaching their 30s, according to brand owner Masterfoods, and as mums and dads, they are introducing the next generation to Tracker.
This fits with research from BMRB TGI that cereal bar fans are a young bunch; they’re 31% more likely than the average adult to be aged 30 or under and are also usually very active, with nearly 60% of them regularly taking part in sporting activities.
Cereal bars are certainly the choice for many watching their diet, with more than 80% of healthier biscuit expenditure spent on them, [IRI 52 w/e June 11, 2005].
But even healthy shoppers want a treat sometimes and look for a bit of self-indulgence. Dean’s of Huntly, for example, recently extended its range of all-butter shortbread biscuits with strawberry and double cream as the newest addition to the Scottish Fruit Preserve range, while the bite-sized all-butter Petit Four Shortbread range has two new flavours, cappuccino and double choc chip and mint.
Other innovation includes Manor Bakeries’ Mr Kipling White Chocolate & Cranberry Muffins and a Mr Kipling Slice Selection for Christmas, which consists of four pieces of Christmas Cake, Pudding & Brandy, Cherry & Amaretto and Rum, Caramel & Raisin.
However, David Young, head of marketing at Kitchen Range Foods, cites donuts - the largest in-store bakery cakes and pastries segment - as an example of a sector that’s seen little innovation of late. In response, it introduced Cadbury Mini Dipping Donuts - packs of mini donuts with pots of Cadbury milk chocolate dip designed for sharing - a couple of years ago and Young says initiatives like these can breathe new life into in-store bakeries.
More recently, it launched a frozen version in Jammy and Jaffa as well as chocolate Mini Dipping Donuts packs.
It’s 25 years since we were first introduced to the now ubiquitous cereal bars, when Jordans launched Crunchy, and today its range of products includes Special Muesli Bar and Frusli.
But as more established cereal lines move into the hand-held format, consumers are tucking into them throughout the day, with only 16% being eaten at breakfast. They’re now a key out-of-home snack (26% of all cereal bars eaten), as well as a lunchbox staple (34% of all cereal bars eaten), according to TNS Family Food Panel.
Tracker was another early arrival on the scene back in 1986 and
has a loyal following among those who tried it when it was first launched. These young fans are approaching their 30s, according to brand owner Masterfoods, and as mums and dads, they are introducing the next generation to Tracker.
This fits with research from BMRB TGI that cereal bar fans are a young bunch; they’re 31% more likely than the average adult to be aged 30 or under and are also usually very active, with nearly 60% of them regularly taking part in sporting activities.
Cereal bars are certainly the choice for many watching their diet, with more than 80% of healthier biscuit expenditure spent on them, [IRI 52 w/e June 11, 2005].
But even healthy shoppers want a treat sometimes and look for a bit of self-indulgence. Dean’s of Huntly, for example, recently extended its range of all-butter shortbread biscuits with strawberry and double cream as the newest addition to the Scottish Fruit Preserve range, while the bite-sized all-butter Petit Four Shortbread range has two new flavours, cappuccino and double choc chip and mint.
Other innovation includes Manor Bakeries’ Mr Kipling White Chocolate & Cranberry Muffins and a Mr Kipling Slice Selection for Christmas, which consists of four pieces of Christmas Cake, Pudding & Brandy, Cherry & Amaretto and Rum, Caramel & Raisin.
However, David Young, head of marketing at Kitchen Range Foods, cites donuts - the largest in-store bakery cakes and pastries segment - as an example of a sector that’s seen little innovation of late. In response, it introduced Cadbury Mini Dipping Donuts - packs of mini donuts with pots of Cadbury milk chocolate dip designed for sharing - a couple of years ago and Young says initiatives like these can breathe new life into in-store bakeries.
More recently, it launched a frozen version in Jammy and Jaffa as well as chocolate Mini Dipping Donuts packs.
No comments yet