Spitfire TV debut
n Shepherd Neame is promising Spitfire Ale's TV debut will be as provocative as the brand's previous irreverent war themes.
n The six-execution series will reach the small screen next month and run for eight weeks featuring an animated version of the brand's Bottle of Britain theme.
n Previous campaigns have courted controversy, with London Underground ordering the company to remove posters featuring the catchline Votz zo funny about zees posters?' after complaints from German tourists last year.

Hangover help
n Crookes Healthcare is adding a hangover cure called Recovery to its Nurofen portfolio ­ the first dedicated morning-after product to contain Ibuprofen.
n Radio and press advertising aims to target 18 to 35-year-old professionals, encouraging them to buy the product on their way to work if they have over-indulged the night before.
Chamber of Sweets
n Masterfoods is rolling out new confectionery products in the next phase of its Harry Potter licensing deal and in time for the release of the second film.
n Based on sweets described in JK Rowling's books, the line-up includes Honeydukes Best Chocolate Bar, a permanent addition, and limited edition Acid Pops and Fizzing Whizzbees.

Five Alive looks to adults
n Coca-Cola is rejuvenating its Five Alive kids' juice range to boost the brand's appeal to a wider family audience.
n New Citrus Burst, Berry Blast and Tropical Hit flavours have extra vitamins and new packaging
n The company has been focusing attention on juice and juice drinks in the past year, as the sector continues to thrive.

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