A ROUND-UP OF THE HOTTEST RECENT ACTION IN FMCG

£8m for Kingsmill n Allied Bakeries is putting £8m, its biggest marketing budget yet, behind the Kingsmill portfolio. n The bread brand is also getting a packaging makeover, with a redesigned icon, brighter colour combinations and ...

 

Already have an account? Sign in here

You’ve used up your article allowance

Sign up to read more stories for free

Register now