Extra Thin discretion
Wrigley's Extra Thin Ice dissolvable breath-freshening strips ­ the company's first foray outside gum ­ are due to hit the UK next January.
The strips, which debuted in the US in July, dissolve on contact with the tongue and don't need to be chewed or sucked so they offer a more discreet option than gum or mints.
Pfizer's Listerine Pocketpaks pioneered the concept in the US earlier this year.
Wrigley has added £5m for dedicated marketing to the Extra brand's £10m budget.

That Osbournes Nak
Savoury snack brand Nik Naks is to head commercial breaks during award-winning TV series The Osbournes when it breaks on Channel 4 next month.
The £1m sponsorship deal ­ the biggest of its kind for brand-owner Golden Wonder ­ will feature spoof ads based on the fly-on-the-wall documentary about eccentric rock star Ozzy Osbourne and his family.
As part of Nik Naks' rejuvenation activity, Scampi n' Lemon flavour is rejoining the range.
Restaurant quality
Green Isle Foods is positioning its Goodfella's frozen pizza as restaurant quality as part of a total refreshment of the brand.
A £5m TV advertising campaign breaks this week across the UK and Ireland and features an Italian pulling stunts to get people into his restaurant. He fails, as his customers are at home eating Goodfella's pizzas.

Wolf Blass spend
n Australian brewer Foster's is investing £1m in the Wolf Blass range as part of a move to boost its growing wine business.
n Sales of its wine brands now top their beer counterparts worldwide.

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