Crunch time
n Masterfoods is unwrapping a £15m support programme for its new biscuit range Bisc&.
n It aims to turn the collection, which combines biscuit with countline stars Mars, Twix, Bounty and M&Ms, into a £30m brand within two years.
n Half the spend will go on two TV ads which start this month and feature the slogans: You'll love them together' and 'The biscuit with famous friends'. The rest is for posters, instore theatre and sampling.

Ice cream's a sin
n Seven Deadly Sins is the theme of a new collection of limited edition additions to Wall's Magnum portfolio.
n Kicking off this month with vanilla and strawberry Lust and a vanilla, caramel, nuts and chocolate combination called Sloth, the range will rotate throughout the year.
n Cinema and TV ads will introduce the concept next month, while seven subsequent TV executions will introduce each new sin'.

fizz for kids
n Britvic is adding a carbonated milk, fruit juice and water combination called Freekee Soda to its children's soft drinks collection.
n It claims the new product, which comes in Strange Strawberry and Odd Orange flavours, will create a new textured fizz' sector.
n The company has set it sights on grabbing share of the children's self-purchase market.
mints for men
n An Extra Strong variant is joining Ferrero's Tic Tac range. It will be the first in the mini mint brand's portfolio to be aimed specifically at men.
n The newcomer is spearheading a £4m marketing campaign, set to include TV ads building on last year's Shake your Tic Tacs' theme and sampling activity.

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