spreading the word
n Dairy Crest plans to revitalise the Utterly Butterly, Vitalite and St Ivel Gold spreads it bought from Uniq last year with new marketing campaigns.
n The profile boosting forms part of a strategy to focus on added-value activities which account for 35% of sales but generate 55% of profits.
n TV ads are due to hit screens next month, with Utterly Butterly leading the way. New St Ivel lines are planned, including products outside the spreads arena.
biological fizz
n Lever Fabergé is to back a new fizzing formulation of its Persil Biological Performance powder with a £7m campaign.
n Kicking off next week, TV, posters, direct marketing and instore promotions all proclaim the revamped range's improved cleaning benefits.
n The company is also replacing its Persil Liquids' current cartons and bottles range with new bottles, backed by a further £1.1m spend.
outrageous juice
n The Juice Company is featuring cross-dressing and blow up dolls in its first advertising campaign as it aims to expand retail distribution of its three-strong range.
n London is the launchpad for activity, with posters and sampling kicking off next week.
n The programme will be rolled out to other major cities, while a year-long press ad campaign will run in women's titles.
taking it over
n Baxters Food Group has taken over the contract to produce Weight Watchers' new chilled ready meals after liquidators were forced to wind up previous supplier Smmart.
n Aberdeen-based Smmart was formed in May 2002 from a management buyout of McIntosh of Dyce.
{{MARKETING - BRANDWATCH }}
n Dairy Crest plans to revitalise the Utterly Butterly, Vitalite and St Ivel Gold spreads it bought from Uniq last year with new marketing campaigns.
n The profile boosting forms part of a strategy to focus on added-value activities which account for 35% of sales but generate 55% of profits.
n TV ads are due to hit screens next month, with Utterly Butterly leading the way. New St Ivel lines are planned, including products outside the spreads arena.
biological fizz
n Lever Fabergé is to back a new fizzing formulation of its Persil Biological Performance powder with a £7m campaign.
n Kicking off next week, TV, posters, direct marketing and instore promotions all proclaim the revamped range's improved cleaning benefits.
n The company is also replacing its Persil Liquids' current cartons and bottles range with new bottles, backed by a further £1.1m spend.
outrageous juice
n The Juice Company is featuring cross-dressing and blow up dolls in its first advertising campaign as it aims to expand retail distribution of its three-strong range.
n London is the launchpad for activity, with posters and sampling kicking off next week.
n The programme will be rolled out to other major cities, while a year-long press ad campaign will run in women's titles.
taking it over
n Baxters Food Group has taken over the contract to produce Weight Watchers' new chilled ready meals after liquidators were forced to wind up previous supplier Smmart.
n Aberdeen-based Smmart was formed in May 2002 from a management buyout of McIntosh of Dyce.
{{MARKETING - BRANDWATCH }}
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