no smoking wheels
n Smoking cessation aid NiQuitin CQ is moving into tobacco-dominated territory with a deal to sponsor the BMW Williams F1 motor-racing team.
n Brand owner GlaxoSmithKline has signed a year-long deal, believed to be worth around £9m, with an option for a further two years.
n Neil McCrae, GSK's director of communications, said that the company wanted to make the process of giving up smoking "aspirational".

lean cuisine is back
n Findus is bringing back its iconic diet brand Lean Cuisine to bolster its Feeling Great! frozen ready meals portfolio.
n The new Feeling Great! Lean Cuisine collection features six new variants and a new £1.99 price tag ­ a drop of around 60p a meal.
n Lean Cuisine was replaced by the Feeling Great! brand two years ago, but consumers have been confused by the latter's general health' positioning.

sour addition
n Cadbury is adding a Wine Sours collection to its Maynards portfolio as well as backing the brand with a £2.5m marketing spend.
n The new option will join CTB's Christmas range this year, which will also welcome new Lord of the Rings products, an orange crisp chocolate in the Roses collection and a miniature Wholenut in Heroes. The seasonal range will get total backing of £29m.

vanilla munch
n Limited editions of Monster Munch and Mars are set to create some interest in the confectionery category during the next few weeks.
n Vanilla ice cream flavour joins Monster Munch's otherwise savoury portfolio for 16 weeks, while dark chocolate Mars Midnight is on sale early next month for four weeks.

{{MARKETING - BRANDWATCH }}

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