BEW re-educates
n Birds Eye Wall's has unveiled an £18.3m spend to back new and revamped products plus a campaign to re-educate consumers about the quality of frozen food.
n Newcomers include Steamfresh Vegetables and whole chicken breasts in a variety of sauces.
n A £14m national TV campaign is set to launch in two weeks with an ad for the BEW brand featuring the strapline Eat well'. More executions are planned.

One-handed snack
n Walkers has the last-minute impulse shopper in its sights with the launch of Shots.
n The mini football-shaped snacks in two flavours come in small tube packs which can be sited next to the till ­ usually confectionery's territory.
n Consumers can eat the products using just one hand to pour them from the tube into their mouth. The company said this had particular appeal for teenage boys.

WEstmill's wizard
n Oriental chef Ken Hom is to front a new range of ethnic products made by Westmill Foods.
n The Ken Hom Cooks­ collection will comprise nine cooking sauces, three microwaveable rices, plus the UK's first microwaveable noodles, according to the company.
n A marketing budget of about £2m will be spent on TV advertising and public appearances by the wok wizard.

Dem dry bones
n The Dairy Council is using scantily-clad models to front a £1m press campaign for milk. It will focus on its low-fat and high calcium content.
n The models are featured with straplines such as, See me as nature intended'. On the following page are pictures of their skeletons.

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