smoothie rethink
n Fruit Juice specialist Tropicana has withdrawn its first range of smoothies after only nine months on shelf.
n It admitted that positioning of the three-strong collection was not quite right, and pledged to tackle the burgeoning sector again within the next year. "We are keen to be part of this exciting young market and are determined to come back with a product which really addresses consumer needs," said a spokesman.

magnum force
n Wall's is unwrapping a £20.5m media support budget for its ice cream portfolio.
n The biggest portion ­ £8.7m ­ is earmarked for Magnum, with £6m for Carte D'Or and £5.8m shared between Cornetto and Viennetta.
n New products include a three-strong Carte D'Or Fruit & Fresh sub-brand and Muddy Pigs and Spotty Dogs family sharing tubs.

nature's aspirin
n Travellers may be able to reduce their risk of deep vein thrombosis by drinking bottled water, according to a Lake District company.
n New Lakeland Willow Water comes from rainwater filtered through white willow bark. It contains salicin, said to have blood-thinning and pain-killing properties and described by the company as "nature's aspirin".
approachability
n Pernod Ricard is investing more than £4m in marketing to make its Jacob's Creek wine brand "more approachable".
n It has developed an integrated marketed campaign around the Say when' strapline which has already aired in ads during Friends on Channel 4.
n Activity will also include press and outdoor advertisements, as well as sponsorship of the Wimbledon tennis championships.

{{MARKETING - BRANDWATCH }}

Topics