Rival to lineker
Golden Wonder has put a total of £25m into the marketing bag for its core snack brands this year in a concerted attempt to take on arch rival Walkers.
Plans include recruiting a brand ambassador believed to be a leading sports celebrity to compete with Walkers' Gary Lineker.
The Golden Wonder crisps brand is likely to get the lion's share of the budget, with Nik Naks and Wheat Crunchies also benefiting.
Cheeky, not risqué
Naked bottoms of various ages and sizes are the focus of a £15m campaign for Velvet toilet tissue. This marks the first time that adult posteriors have featured in advertising for the category.
The idea behind the ads, which air early next month, is to encourage consumers to associate the feel of the product with its usage.
Brand owner SCA is keen to play down any suggestion that the theme is risqué, describing it as "gentle and humorous".
Apology to Steve
Hula Hoops is set for another round of spoof sponsorship of ordinary bloke' Steve Threlfall as part of the brand's £10m spend this year.
New ads, which hit screens next month, include an apology' to Steve for having accused him in an earlier campaign of eating a rival snack.
His face will appear on packs of standard and mini Hula Hoops as well as a month-long appearance on the relaunched Big Bags range.
FANTA ADDS ZESTY
Coca-Cola is aiming to boost the success of its Fanta brand by adding a Zesty Berry flavour to the portfolio.
The blackcurrant and lemon combination will be backed by advertising later in the year.
{{MARKETING - BRANDWATCH }}
Golden Wonder has put a total of £25m into the marketing bag for its core snack brands this year in a concerted attempt to take on arch rival Walkers.
Plans include recruiting a brand ambassador believed to be a leading sports celebrity to compete with Walkers' Gary Lineker.
The Golden Wonder crisps brand is likely to get the lion's share of the budget, with Nik Naks and Wheat Crunchies also benefiting.
Cheeky, not risqué
Naked bottoms of various ages and sizes are the focus of a £15m campaign for Velvet toilet tissue. This marks the first time that adult posteriors have featured in advertising for the category.
The idea behind the ads, which air early next month, is to encourage consumers to associate the feel of the product with its usage.
Brand owner SCA is keen to play down any suggestion that the theme is risqué, describing it as "gentle and humorous".
Apology to Steve
Hula Hoops is set for another round of spoof sponsorship of ordinary bloke' Steve Threlfall as part of the brand's £10m spend this year.
New ads, which hit screens next month, include an apology' to Steve for having accused him in an earlier campaign of eating a rival snack.
His face will appear on packs of standard and mini Hula Hoops as well as a month-long appearance on the relaunched Big Bags range.
FANTA ADDS ZESTY
Coca-Cola is aiming to boost the success of its Fanta brand by adding a Zesty Berry flavour to the portfolio.
The blackcurrant and lemon combination will be backed by advertising later in the year.
{{MARKETING - BRANDWATCH }}
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