ABP Food Group has struck a deal to supply its Irish Hereford Prime beef to Carrefour Italia.
The range will comprise a range of premium cuts, such as fillet, striploin, entrecôte and rump cap, and will be stocked in 160 stores. It comes after a trial listing in 40 Carrefour Italia stores earlier this year.
ABP Ireland MD Finbarr McDonnell said this would make Hereford Prime “the first Irish branded beef product on Italian retail shelves”.
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