Rsp: £1.89 for a pack of six 21g portions
Market size: £55.5m (mini cheese portions)
The competition: Dairylea
The consumer
I was quite excited to try this as I'm very fond of Cheestrings. The packet was easy to open, and I liked the fact that this tasted the same as the normal ones do. It was fun pouring it into my mouth, the cheese didn't stick to the packet too much and my dad was happy too because it didn't spill everywhere! I still prefer regular Cheestrings over this one but it was really good fun for a change and I think other kids will like it. Three stars (out of five)
Kyra Barker, aged five, East Sussex
The retailer
The packaging of Cheestrings Shots is impressive and is bound to make the newcomer stand out on shelf. I particularly like the little window that enables consumers to see exactly what they are getting. However, I would have liked some on-pack information to highlight the ingredients used. The actual cheese is quite rubbery and tastes very salty, so this is likely to be a concern to parents. Two stars
Elizabeth Brown, fresh foods trading controller, Spar UK
The Grocer
On paper, Cheestrings Shots sounded like every parents' nightmare because of the potential mess. However, this proved to be an unjustified worry. The 'shake straight into your mouth' concept is fun and is bound to make it a hit with kids. The actual cheese has a plastic-like texture and not much flavour, like the ordinary Cheestrings, but this has not put children off in the past. It's an innovative twist on an old favourite. The question is whether there is room for both the stick and shots versions. Three stars
Lisa Riley, food & drink reporter, The Grocer
No comments yet