Company: Dr Oetker
RSP: £1.49
Market size: £361m
The competition: Goodfella’s, Findus
The consumer
I immediately noticed the girly hints of pink on the packaging, which were a nice touch. The pizzas were fairly small, which made them more appealing as you knew you wouldn't feel too stuffed afterwards. Although they were a little greasy, the flavours were quite authentic and I liked the fact they were extra crispy and thin because they were less messy to eat. I would definitely buy these if I had friends coming round for a night in. Four stars (out of five)
Laura Grew, accounts clerk, Kenilworth
The retailer
For a pizza that is aimed at women, the packaging of the Gorgeous range fits the bill and will be eye-catching in the freezer aisle - I don't think I've seen anything quite like this before. However, with a pepperoni and red onion topping, Chicago Town have neither been particularly adventurous in the range, nor identified their target consumer particularly well - it's certainly not a flavour that strikes me as girlie. The price also seems a bit steep. Three stars
Nigel Ashton, business manager, Nisa-Today's
The Grocer
The packaging isn’t dramatically different from Chicago Town’s other pizzas, but those bright pink lips won’t go unnoticed on the supermarket freezer shelf. At £1.49, I’m fairly certain the majority of consumers won’t think twice before they open their purses when shopping for a girls’ night in. The pizza was crammed with topping and full of flavour – but is pepperoni particularly feminine? I don’t think so. And though it’s thin and extra crispy, it’s nothing the pizza market hasn’t seen before. Three stars
Chloe Smith, senior reporter
RSP: £1.49
Market size: £361m
The competition: Goodfella’s, Findus
The consumer
I immediately noticed the girly hints of pink on the packaging, which were a nice touch. The pizzas were fairly small, which made them more appealing as you knew you wouldn't feel too stuffed afterwards. Although they were a little greasy, the flavours were quite authentic and I liked the fact they were extra crispy and thin because they were less messy to eat. I would definitely buy these if I had friends coming round for a night in. Four stars (out of five)
Laura Grew, accounts clerk, Kenilworth
The retailer
For a pizza that is aimed at women, the packaging of the Gorgeous range fits the bill and will be eye-catching in the freezer aisle - I don't think I've seen anything quite like this before. However, with a pepperoni and red onion topping, Chicago Town have neither been particularly adventurous in the range, nor identified their target consumer particularly well - it's certainly not a flavour that strikes me as girlie. The price also seems a bit steep. Three stars
Nigel Ashton, business manager, Nisa-Today's
The Grocer
The packaging isn’t dramatically different from Chicago Town’s other pizzas, but those bright pink lips won’t go unnoticed on the supermarket freezer shelf. At £1.49, I’m fairly certain the majority of consumers won’t think twice before they open their purses when shopping for a girls’ night in. The pizza was crammed with topping and full of flavour – but is pepperoni particularly feminine? I don’t think so. And though it’s thin and extra crispy, it’s nothing the pizza market hasn’t seen before. Three stars
Chloe Smith, senior reporter
1 Readers' comment