Jammie Dodgers Snack Bar Company: Burton's Foods RSP:Six bars Rsp £1.59 Expert's verdict... 6/10 ?This doesn't scream that it's a product for children. It's aimed at 5 to 12-year-olds, but I can't see them pestering their parents for it. The only thing to suggest it's for kids is the pictures on the back of the box. I also think they've missed a huge marketing opportunity with these. Why not make them round? That's the shape synonymous with Jammie Dodgers and it would have given them a point of difference on the snack bar shelves. I also think that if you like Jammie Dodgers, then you'll be disappointed with these snack bars. They are very, very sweet. If I was writing a school report for them it would be a 'C+, could do better'. Nigel Ashton, category controller, Nisa-Today's Consumer's verdict...9/10 ?Yummy, these are lovely. I already like Jammie Dodgers biscuits but these are even better. I would like my mum to put them in my lunchbox and would choose one of these bars over Rice Krispies Squares, and even chocolate, any day. My mum even liked them and said that because they are so sweet and filling, I would be less likely to nag her for more than one at a time, as I do with the biscuits. I shared the bars with my friends and we all thought they were scrummy. The only problem is that they are quite tricky to open. Elliot Day, 6 years old, Haywards Heath A year down the line... Yeo's Company: Yeo Valley Launch Price: £1.99 for a box of nine tubes Today's price: £1.99 for a box of nine tubes Yeo Valley introduced the yoghurt market's first organic, hand-held, stick product to challenge rival Petit Filous' popular fromage frais brand Frubes - not an easy task. However, the range has proven a big enough hit and the company has added a box of mixed flavours, including a raspberry and an apricot variant. The tubes will benefit from a £3m push for the total brand this year.