Company: Diageo
Rsp: £5.49
Market size: £199m (RTDs)
The competition: Global Brands, West Eleven

The consumer
The bottle has a traditional Mexican look, which makes it easy to spot the Cuervo brand in stores. You get a large bottle for a low price — but I felt it was let down a little by the taste. On first sip, the lime flavour was sharp, bitter and strong enough to explain why ice is needed. As I continued drinking it didn't get any better, but didn't leave an aftertaste. Adding orange could help it to go down more smoothly, otherwise I would only recommend this to hardcore tequila and lime fans. Two stars (out of five)
Claire Rowe, social worker, Brighton


The retailer
I was a little put off by the unnecessary pictorial border of agave. The liquid itself appears smooth with a cloudy but natural lemon look. The aroma is authentic, with the bitterness and sharpness of the limes, lemons and finally tequila hitting home. The first taste is quite sweet but the alcohol is well balanced. The tequila lingers a bit too long. Not a bad version of a classic, perfect for lazy BBQs. Three stars
Joshua Hetherington, category buyer spirits and fortified wines, The Co-operative Group


The Grocer
Zesty, refreshing, with just enough tequila coming through, I suspect this launch will be a big hit with summer drinkers. It certainly gave me that summer holiday feeling. The bottle's a little kitsch and dated, but somehow it works by echoing the Jose Cuervo Gold Tequila brand. For £5.49, the bottle is a decent size that could easily be split between two, making it good value for money. Three stars
Richard Ford, fresh foods reporter

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