Expert's verdict... 6/10 The wrapper still has that corporate Kit Kat look to it, but it also smacks of Kinder Bueno. I can see why the taste may appeal to women given how sweet it is, but I'm not sure that shoppers who are looking for indulgent products would go for this. When people think of a Kit Kat, they think of the normal family chocolate bar, so it will be interesting to see how Nestlé advertises these bars. I don't think this product will still be on the shelves 12 months down the line. Nigel Ashton, category controller, Nisa-Today's Consumer's verdict... 8/10 I don't think this product would stand out from other chocolate bars on the shelf, or in fact other Kit Kats, but it isn't offensive to the eye. The fact that the hazelnut on the front looks like a coconut put me off because I don't like coconut. This isn't as heavy as a regular Kit Kat, but it is still quite sweet. I'd definitely buy it again because it was light, sweet and tasty. It tasted like the regular Kit Kat bars, but it wasn't as heavy as the chunky version. The fact that it is also lower in calories is very attractive. Janine Maher, PR executive, London A year down the line... Dove Pro Age Company: Unilever Launch Price: from £1.69 to £6.99 Today's price: from £1.69 to £6.99 Unilever made its first move into the 45-plus female sector last February with Dove Pro Age. The eight-strong range of skincare, haircare and deodorants had an impressive start. Last year it clocked up sales of £13.3m, according to IRI [52 w/e to 29 December, 2007]. To drive sales, three new products have been added to the range this month supported by a £6m investment in TV, print, radio and sampling activity.
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