Company: Halewood International
RSP: £2.49 - £2.99
Market size: £285m (sparkling rosé)
The competition: Arniston Bay
The consumer
The bottle is simple and lacks shelf appeal, with a feminine yet uninspiring label containing very little information. After unscrewing the cap only a faint fruit fragrance emerges, which does little to improve expectations. The taste is non-alcoholic and there is a sickly sweet aftertaste that encourages you to drink again to refresh the palette. It is undeniably cheap as a wine, but is expensive as a bottle of sparkling grape juice compared with its non-alcoholic counterparts. Two stars (out of five)
Jo Hogley, student, Brighton
The retailer
In a bid to capture some of the growth in the rosé wine sector, Lambrini Rosé is a move away from the brand's traditional perry roots and is based on blended grape juice, which has helped create a drier style than current Lambrini variants. The packaging fits in with the standard branding and will have good stand-out. There is not sufficient distinction from the cherry variant, however, which for me may mean a question mark over its long-term future. Three stars
Henry Moran, trading manager, Musgrave Retail Partners
The Grocer
This is perfect for the brand's fans looking for something new and easy to sip in the sun. And at less than £3 a bottle, it's great value for money too. It was light, refreshing and had the perfect amount of fizz, which helped it go down well. The main disadvantage to the drink, though, was that it tasted a bit too weak and it was difficult to discern whether there was actually much alcohol in there. Three stars
Joanne Grew, reporter
RSP: £2.49 - £2.99
Market size: £285m (sparkling rosé)
The competition: Arniston Bay
The consumer
The bottle is simple and lacks shelf appeal, with a feminine yet uninspiring label containing very little information. After unscrewing the cap only a faint fruit fragrance emerges, which does little to improve expectations. The taste is non-alcoholic and there is a sickly sweet aftertaste that encourages you to drink again to refresh the palette. It is undeniably cheap as a wine, but is expensive as a bottle of sparkling grape juice compared with its non-alcoholic counterparts. Two stars (out of five)
Jo Hogley, student, Brighton
The retailer
In a bid to capture some of the growth in the rosé wine sector, Lambrini Rosé is a move away from the brand's traditional perry roots and is based on blended grape juice, which has helped create a drier style than current Lambrini variants. The packaging fits in with the standard branding and will have good stand-out. There is not sufficient distinction from the cherry variant, however, which for me may mean a question mark over its long-term future. Three stars
Henry Moran, trading manager, Musgrave Retail Partners
The Grocer
This is perfect for the brand's fans looking for something new and easy to sip in the sun. And at less than £3 a bottle, it's great value for money too. It was light, refreshing and had the perfect amount of fizz, which helped it go down well. The main disadvantage to the drink, though, was that it tasted a bit too weak and it was difficult to discern whether there was actually much alcohol in there. Three stars
Joanne Grew, reporter
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