You can't even launch a cow from a bazooka these days without the animal rights lobby howling in protest like scalded badgers. It's political correctness gone mad!

If God had intended cattle to fly, they argue, it wouldn't be nearly so funny when they're fired through the air with ballistic weaponry.

Yazoo mines that comedy gold for its new ad, Milk Shaken Up, which stars a cannon-propelled cow getting milked mid-air before landing safely in a well-placed net.

Funny, original and backed with pleasingly inane accordion music, this ad is damn near flawless - aside from possibly giving Afghan insurgents dangerous ideas about exploiting the country's rich reserves of hoofed animals to potentially devastating military effect.

Author's note: several cute, fluffy creatures were injured in the writing of this column - some of them quite badly.

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