Somerfield has headhunted the marketing director of TV channel Taste CFN, the joint venture between Sainsbury and Carlton TV.
It has appointed Nick Adderley group brands director for Somerfield and Kwik Save stores.
Adderley headed up Sainsbury to You before moving to Taste CFN and his place was taken by former Somerfield 24/7 marketeer Penny Slatter.
Adderley will be replaced at Taste CFN by new marketing manager Tim Adams.
l Sainsbury's new customer acquisitions manager for its online business is Lisa Mitchell who joins from Confetti.
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