Aero Hot Chocolate will debut on the small screen as part of a £1.8m marketing campaign for the year.
The four-week push, which breaks on Monday, positions the hot drink as an everyday indulgence for the cold winter months.
Based on a 'Lovely Bubbly' theme, the ad features animated chocolate bubbles .
A nationwide product-sampling programme instore, at train stations and in shopping centres will support the TV activity.
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