Pom-Bear is launching its first snack that isn’t shaped like a teddy bear.

Intersnack is extending the range with a limited-edition snowman winter variant that is made to the same recipe as the standard teddy and comes in packs of six (rsp: £1.39). It is the first time the shape has changed since Pom-Bear’s UK launch in 1990.

“We are confident this will, like our previous Halloween packs, generate incremental growth,” said Intersnack.

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