Nestlé has launched a special edition After Eight pack and brought back its Collection box to celebrate the dinner mint’s 50th anniversary.
Available in stores now, the festive After Eight 300g pack and the Collection box (rsp: £3.32 and £3.99 respectively) feature golden fireworks and a ‘Celebrating 50 years’ flash to mark the occasion.
“The new look is impactful and modern and the Collection box not only offers shoppers more choice, but also gives retailers the perfect opportunity to grow incremental sales,” said trade communications manager Graham Walker.
The manufacturing giant is supporting the special edition launch with a national marketing push, including PoS and a Facebook campaign.
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